Hessel Wholesale

STARMARK Wholesale is a part of Ejner Hessel A/S. Ejner Hessel A/S is a privately owned car dealership established in 1965, with 22 departments.


Premium eCommerce
Experience Delivered

It is B2B application, where dealer can buy used cars from STARMARK Wholesale. Approved buyers/dealers can buy used cars directly as well as they can take part into Live auctions.
Technically, Admin can login and manage all information i.e. Manage cars, Manage their properties and prices, Manage live auctions, Manage dealers, Reports, Front-end content etc. Dealers can login, see cars with prices, take part into auctions, purchase vehicles, set favorites, View Reports etc.

The Challenge

Defining the Requirements
Since Front Rush was the first to come up with a concept for athlete recruiting software, it was difficult to determine accurate project requirements and potential features that would delight the athletic coaches - their target audience.

Transition to Mobile Devices
Once the entire web platform was developed, the Front Rush team decided to go mobile. The smartphone market was still in its infancy at the time, so they were reluctant to initiate development of a full-scale mobile app.


Front Rush was established by former college athletes, coaches, entrepreneurs and all-around geeks, to develop user-friendly software.

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