Reason Funding

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Premium eCommerce
Experience Delivered

2XU stands for "Two Times You," which symbolizes the multiplication of human performance.

It was founded in 2005 by Clyde Davenport, Jamie Hunt, and Aidan Clarke. 2XU Pty. Ltd. is an Australian multi-national corporation engaged in the design, development, and sale of sportswear.

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The Challenge

Defining the Requirements
Since Front Rush was the first to come up with a concept for athlete recruiting software, it was difficult to determine accurate project requirements and potential features that would delight the athletic coaches - their target audience.

Transition to Mobile Devices
Once the entire web platform was developed, the Front Rush team decided to go mobile. The smartphone market was still in its infancy at the time, so they were reluctant to initiate development of a full-scale mobile app.

Features

Front Rush was established by former college athletes, coaches, entrepreneurs and all-around geeks, to develop user-friendly software.

  • Consectetur adipisicing elit, sed do eiusmod incididunt ut
  • Labore et dolore magna aliqua.
  • Enim ad minim veniam, quis nostrud exercitation
  • ullamco laboris nisi ut aliquip ex ea commodo.
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